Approaches to Innovation in the UAE - Babson College

Approaches to Innovation in the UAE

Dates: April 23-24, 2019

Cost: $2,800

The cost includes program materials and meals.

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Program Details

Approaches to Innovation in the UAE is an executive education program that shows how thinking and acting like an entrepreneur can empower you to reinvent business models and identify new opportunities for innovation.

You will be asked to identify an opportunity specific to your business that you will work on throughout the program. Then, in highly interactive, personalized sessions featuring discussions, breakout sessions, and teamwork, you will:

  • Address current opportunities and challenges for businesses in the UAE.
  • Learn the value of creating, enabling, and sustaining a culture of innovation.
  • Use Babson’s Entrepreneurial Thought & Action® (ET&A™) methodology to experiment, test, and validate innovative ideas.
  • Participate in a design thinking exercise to implement a solution to your specific business opportunity.
  • Create a detailed plan of action, as well as frameworks and techniques that will help encourage your team to be proactive in identifying new business opportunities.


Download the brochure

Who Should Attend

  • Mid to senior-level professionals working within a corporate environment
  • Professionals interested in enabling innovative ideas, strategies, products, and services
Patricia Guinan

Patricia Guinan

Associate Professor of Information Systems

Professor Guinan has worked internationally in United Arab Emirates, Singapore, England, and Austria, engaging with companies from around the world that are interested in innovating their business models and developing their leadership capabilities. Her corporate clients have included EMC/Dell, Merck, Johnson & Johnson, IBM, Ernst & Young, and Deloitte.